TVs / Compare
Hisense UR8SG vs Sony BRAVIA 3 II
Product A: Hisense
80 of 159 known
Product B: Sony
91 of 159 known
Change Sony BRAVIA 3 II
71 of 151 fields differ
- 41 different values
- 30 known for one only
- 25 the same
- 55 missing for both
Biggest differences
Each bar uses the scale of all 163 TVs.
- Refresh rateA: 180HzB: 120HzHisense is 60 Hz higher.
Refresh rate per resolution
The best rate over any port. Bars run from 0 to 360 Hz.
3840 × 2160Native for both
A180Hz
B120Hz
1920 × 1080
A330Hz
B120Hz
Size, drawn to scale
Front and side, on their stands.
- AHisense: 1,445.3 × 838.2 mm
- BSony: 1,447 × 841 mm
Weight
0 to 40 kg
Weight with stand
A25.3105kg
B21.2kg
Weight without stand
A21.5003kg
B20.8kg
All 159 fields
Every value links to where we found it.


General
1 of 9 differ
Series
Model numbers
K-43XR30M2, K-50XR30M2, K-55XR30M2, K-65XR30M2, K-75XR30M2, K-85XR30M2, K-100XR30M25Maker product pageelectronics.sony.com/tv-video/televisions/all-tvs/p/k65xr30m2Read 30 September 2026Official size selector and individual Sony specifications opened for 43/50/55/65/75/85/100-inch XR 30 M 2 models.
GTIN / EAN
027242935280, 027242935273, 027242935266, 027242935259, 027242935242, 027242935235, 0272429352284Retailer pageabt.com/Sony-BRAVIA-3-II-TV-65-Inch-4K-HDR-LED-Google-TV-with-Gemini-K65XR30M2/p/242524.htmlRead 30 September 2026Exact model and UPC row. Manufacturer sheets did not publish these UPCs.23Retailer pageabt.com/Sony-BRAVIA-3-II-TV-43-Inch-4K-HDR-LED-Google-TV-with-Gemini-K43XR30M2/p/242527.htmlRead 30 September 2026Exact model and UPC row. Manufacturer sheets did not publish these UPCs.24Retailer pageabt.com/Sony-BRAVIA-3-II-TV-50-Inch-4K-HDR-LED-Google-TV-with-Gemini-K50XR30M2/p/242526.htmlRead 30 September 2026Exact model and UPC row. Manufacturer sheets did not publish these UPCs.25Retailer pageabt.com/Sony-BRAVIA-3-II-TV-55-Inch-4K-HDR-LED-Google-TV-with-Gemini-K55XR30M2/p/242525.htmlRead 30 September 2026Exact model and UPC row. Manufacturer sheets did not publish these UPCs.26Retailer pageabt.com/Sony-BRAVIA-3-II-TV-75-Inch-4K-HDR-LED-Google-TV-with-Gemini-K75XR30M2/p/242523.htmlRead 30 September 2026Exact model and UPC row. Manufacturer sheets did not publish these UPCs.27Retailer pageworldwidestereo.com/products/sony-k-85xr30m2-bravia-3-ii-85-4k-led-google-tv-with-geminiRead 30 September 2026Exact model and UPC row. Manufacturer sheets did not publish these UPCs.28Retailer pagebhphotovideo.com/c/product/1960980-REG/sony_100xr30m2_bravia_3_ii_100.htmlRead 30 September 2026Exact model and UPC row. Manufacturer sheets did not publish these UPCs.
Announced
Not available
Not available
Status
Available4Retailer pageabt.com/Sony-BRAVIA-3-II-TV-65-Inch-4K-HDR-LED-Google-TV-with-Gemini-K65XR30M2/p/242524.htmlRead 30 September 2026Listed for sale when accessed on 2026-09-30. Stock varies by size.5Maker product pageelectronics.sony.com/tv-video/televisions/all-tvs/p/k65xr30m2Read 30 September 2026Sony US consumer television listing, published for purchase when accessed on Sep 30, 2026. Stock by exact size is not guaranteed.
Predecessor
Not available
Successor
Not available
Not available
Launch price (US)
Not available
Not available
Launch price (EU)
Not available
Not available
Markets
Colours
Not available
Not available
Segment
Model year
Display
3 of 7 differ
Screen size class
Sizes covered
Viewable size
Native resolution
Pixel density (size class)
67.8ppi
67.8ppi
Screen surface
Anti-reflection coating
Ultra-Low Reflection Obsidian Panel1Maker product pagehisense-usa.com/product-page/hisense-65-ur8-series-rgb-miniled-google-tv-65ur8sgRead 8 October 2026
Not available
Panel
8 of 14 differ
Display type
Display type (as published)
RGB MiniLED powered by Chromagic Technology1Maker product pagehisense-usa.com/product-page/hisense-65-ur8-series-rgb-miniled-google-tv-65ur8sgRead 8 October 2026
Panel type
Backlight
Local dimming
Local dimming zones
Not available
Panel maker
Not available
Not available
Panel generation
Not available
Not available
Subpixel layout
Not available
Not available
Native colour depth
Not available
Not available
Native panel refresh rate
DCI-P3 coverage (claimed)
Not available
Not available
Rec. 2020 coverage (claimed)
Not available
Peak HDR brightness (claimed)
Not available
Not available
HDR and picture
4 of 8 differ
HDR formats
Dolby Vision, Dolby Vision IQ, HDR10, HDR10+, HDR10+ Adaptive, HDR10+ Gaming, HLG2Maker spec sheet (PDF)static.pcrichard.com/docs/75UR8SG_Specifications-Sheet_01.pdfRead 8 October 2026Page 2 explicitly names the stored HDR formats and HDR10+ Gaming. An announced Dolby Vision 2 rollout does not establish installed support on this exact SKU.
Filmmaker Mode
Not available
HGiG
Not available
Not available
Picture processor
Motion interpolation
Black frame insertion
Ambient light sensor
Not available
Not available
Motion and gaming
6 of 10 differ
Maximum accepted refresh rate per resolution and input
AHisense UR8SG
| Resolution | HDMI 2.1 |
|---|---|
| 3840 × 2160Native | 180Hz4:4:4 |
| 1920 × 1080 | 330Hz4:4:4 |
BSony BRAVIA 3 II
| Resolution | HDMI 2.1 |
|---|---|
| 3840 × 2160Native | 120Hz |
| 1920 × 1080 | 120Hz |
Source1Maker spec sheet (PDF)content.abt.com/documents/179263/sony-4k-smart-tv-K-65XR30M2-spec-sheet.pdfRead 8 October 2026Level up gaming: 4K 120 fps support. Lower-resolution supported timings are not maximum-rate evidence.22Reviewrtings.com/tv/reviews/sony/bravia-3-iiRead 8 October 2026Public Supported Resolutions paragraph explicitly states maximum 120 Hz with either 1080 p or 4K signals and no higher PC refresh.
Maximum accepted refresh rate
330Hz
120Hz
Maximum accepted refresh rate at 4K
180Hz
120Hz
Adaptive sync
HDMI VRR, FreeSync Premium Pro, G-SYNC Compatible3Reviewrtings.com/tv/reviews/hisense/ur8sgRead 8 October 2026Public VRR prose and console tests establish HDMI Forum VRR, FreeSync Premium Pro and G-SYNC compatibility. This does not imply formal NVIDIA certification.
HDMI VRR, FreeSync6Maker product pagesony.com/electronics/support/televisions-projectors-lcd-tvs-android-/k-65xr30m2/specificationsRead 30 September 2026VRR Yes on HDMI 1/2/3/4. FreeSync certification not established by maker.22Reviewrtings.com/tv/reviews/sony/bravia-3-iiRead 8 October 2026Public VRR narrative explicitly identifies new FreeSync support in addition to maker HDMI Forum VRR.
VRR range per input
Not available
Not available
Low framerate compensation
Not available
Dolby Vision gaming
Auto game mode (ALLM)
Game menu features
Input lag (claimed)
Not available
Not available
Measured
4 of 25 differ
Input lag (measured)
AHisense UR8SG
Not availableBSony BRAVIA 3 II
| Input lag (ms) |
|---|
| 9.8 |
Input lag at 4K 60 Hz (measured)
Not available
Not available
Input lag at 4K 120 Hz (measured)
Not available
Not available
Input lag at 4K 144 Hz (measured)
Not available
Not available
SDR brightness in a real scene (measured)
Not available
Not available
HDR brightness in a real scene (measured)
967nits6Measurementrtings.com/tv/reviews/hisense/ur8sgRead 8 October 2026Purchased US 65UR8SG. Public Hallway Lights real-scene test: 967 cd/m² in Filmmaker Mode with Dynamic Tone Mapping set to Detail Preferred. Brightness Preferred gives 899 cd/m² under a different setting. Initial firmware V01.01.00F.Q0328. Current review uses Test Bench 2.3. This is not a window peak. Locked measurements are omitted.9Measurementrtings.com/tv/tests/picture-quality/hdr-peak-brightnessRead 8 October 2026RTINGS uses the Murideo 7G generator for real-scene HDR clips and a Konica Minolta LS-100 luminance meter. Hallway Lights records the higher peak luminance of the two overhead lights. This is a highlight within a real scene, not a white-window average. Product-specific mode and firmware scope are documented separately.
Not available
HDR brightness per window (measured)
AHisense UR8SG
Not availableBSony BRAVIA 3 II
| Window | Brightness (nits) |
|---|---|
| 10% | 520 |
HDR peak brightness (measured)
Not available
520nits
Full-screen HDR brightness (measured)
Not available
Not available
Contrast ratio (measured)
Not available
Not available
Contrast with local dimming (measured)
Not available
Not available
Infinite contrast (measured)
Not available
Not available
DCI-P3 coverage (measured)
Not available
Not available
Rec. 2020 coverage (measured)
Not available
Not available
Colour volume at 1,000 nits (measured)
Not available
Not available
Colour volume at 10,000 nits (measured)
Not available
Not available
Colour accuracy (measured Delta E)
Not available
Not available
Gray uniformity deviation (measured)
Not available
Not available
Colour shift angle (measured)
Not available
Not available
Reflections (measured)
Not available
Not available
Total pixel response time (measured)
Not available
Not available
PWM flicker frequency (measured)
Not available
Not available
VRR range (measured)
Not available
Not available
4:4:4 chroma (measured)
Power use SDR (measured)
Not available
Not available
Smart platform
6 of 12 differ
Smart platform
OS at launch
Latest OS
Not available
Not available
OS upgrade support period
Not available
Not available
Chipset
MediaTek Pentonic 800 (HIS9655)3Reviewrtings.com/tv/reviews/hisense/ur8sgRead 8 October 2026Public Interface section identifies AIDA64 and MediaTek Pentonic 800 (HIS9655). Its reported 18 GB of total internal storage is omitted because filesystem reporting does not establish physical flash capacity.
Total internal storage
Not available
Voice assistants
Hands-free microphone
Casting
Smart home
Art or ambient mode
Not available
Not available
Tuners
5 of 6 differ
Tuners
ATSC 3.0, Analog, Clear QAM2Maker spec sheet (PDF)static.pcrichard.com/docs/75UR8SG_Specifications-Sheet_01.pdfRead 8 October 2026Exact US table says NTSC, Clear QAM and ATSC 3.0. No independent tuner count is inferred.
ATSC 1.0, Clear QAM, Analog1Maker spec sheet (PDF)content.abt.com/documents/179263/sony-4k-smart-tv-K-65XR30M2-spec-sheet.pdfRead 8 October 2026TV System (Digital Terrestrial): ATSC6Maker product pagesony.com/electronics/support/televisions-projectors-lcd-tvs-android-/k-65xr30m2/specificationsRead 30 September 2026US Digital Terrestrial: ATSC. Digital Cable: Clear QAM. Analog: M.
Tuners per broadcast standard
Not available
Antenna inputs
AHisense UR8SG
Not availableBSony BRAVIA 3 II
| Type | Count |
|---|---|
| Terrestrial and cable | 1 |
CI+ slot
Not available
Record to USB
Not available
Broadcast platforms
Not available
Not available
Audio
7 of 9 differ
Physical speaker channels
Physical speaker drivers
Not available
Total built-in speaker power
Built-in subwoofer
Not available
No1Maker spec sheet (PDF)content.abt.com/documents/179263/sony-4k-smart-tv-K-65XR30M2-spec-sheet.pdfRead 8 October 2026Exact US 65-inch sheet: the complete configuration has only 2 x Full Range speakers. The exact 65-inch review independently says there are no subwoofers or surface drivers. The 65-inch variant repeats this reference value, so other sizes remain unknown.21Reviewtomsguide.com/tvs/4k-tvs/sony-bravia-3-ii-reviewRead 8 October 2026Exact 65 review explicitly says there are no subwoofers or surface drivers in the stock TV.
Up-firing speakers
Not available
Not available
Audio formats
Dolby Atmos, DTS, DTS:X, DTS Express, DTS-HD Master Audio, DTS-HD High Resolution Audio1Maker spec sheet (PDF)content.abt.com/documents/179263/sony-4k-smart-tv-K-65XR30M2-spec-sheet.pdfRead 8 October 2026Dolby Atmos and DTS:X6Maker product pagesony.com/electronics/support/televisions-projectors-lcd-tvs-android-/k-65xr30m2/specificationsRead 30 September 2026Sound Processing: DTS Digital Surround, DTS Express, DTS-HD Master Audio, DTS-HD High Resolution Audio, DTS:X. Dolby Atmos explicitly supported. No unstated Dolby TrueHD decoder added.
eARC passthrough
Not available
Not available
Audio features
Tuned by Devialet, DTS Virtual:X2Maker spec sheet (PDF)static.pcrichard.com/docs/75UR8SG_Specifications-Sheet_01.pdfRead 8 October 2026
Connectivity
9 of 14 differ
Video inputs
AHisense UR8SG
| Type | Port | Version | Count | Max refresh rate at 4K (Hz) | eARC |
|---|---|---|---|---|---|
| HDMI | HDMI 1, 2 and 4 | 2.1 | 3 | 180 | No |
| HDMI | HDMI 3 (eARC) | 2.1 | 1 | 180 | Yes |
BSony BRAVIA 3 II
| Type | Version | Count | Max refresh rate at 4K (Hz) | HDCP |
|---|---|---|---|---|
| HDMI | 2.1 | 4 | 120 | 2.3 |
Source1Maker spec sheet (PDF)content.abt.com/documents/179263/sony-4k-smart-tv-K-65XR30M2-spec-sheet.pdfRead 8 October 20264 (2 Side, 2 Bottom) (All HDMI 2.1)6Maker product pagesony.com/electronics/support/televisions-projectors-lcd-tvs-android-/k-65xr30m2/specificationsRead 30 September 2026Four HDMI 2.1 inputs, 4K 120 and HDCP 2.3 on HDMI 1/2/3/4. No unverified port bandwidth.
HDMI ports
4
4
HDMI ports with 4K 120 Hz
0
4
Highest HDMI version
2.1
2.1
Maximum HDMI link bandwidth
Not available
Not available
HDMI features
ALLM, VRR, eARC, CEC2Maker spec sheet (PDF)static.pcrichard.com/docs/75UR8SG_Specifications-Sheet_01.pdfRead 8 October 2026
ALLM, VRR, eARC1Maker spec sheet (PDF)content.abt.com/documents/179263/sony-4k-smart-tv-K-65XR30M2-spec-sheet.pdfRead 8 October 2026Features specified in HDMI 2.1: 4K 120/e ARC/VRR/ALLM6Maker product pagesony.com/electronics/support/televisions-projectors-lcd-tvs-android-/k-65xr30m2/specificationsRead 30 September 2026HDMI 2.1 feature list: 4K 120/eARC/VRR/ALLM/SBTM. CEC conflicts with the US BRAVIA Sync entry (No), so no additional CEC assumption.
USB peripheral ports
AHisense UR8SG
| USB version | Count |
|---|---|
| 3.0 | 1 |
| 2.0 | 1 |
BSony BRAVIA 3 II
| Connector | USB version | Count |
|---|---|---|
| USB-A | 3.0 | 1 |
| USB-A | 2.0 | 1 |
Source1Maker spec sheet (PDF)content.abt.com/documents/179263/sony-4k-smart-tv-K-65XR30M2-spec-sheet.pdfRead 8 October 2026USB ports: 2 (Side). Abt lists them as USB-A20Owner's manualsony.com/electronics/support/res/manuals/5073/161d38425968a10524b4b48130910e1c/50732061M.pdfRead 8 October 2026Input/Output jacks: USB 1 USB 3.0 (900 mA), USB 2 USB 2.0 (500 mA). Connector type shown in maker diagram.
Ethernet speed
Not available
Wi-Fi
Wi-Fi bands
Not available
Bluetooth
Optical out
Yes1Maker spec sheet (PDF)content.abt.com/documents/179263/sony-4k-smart-tv-K-65XR30M2-spec-sheet.pdfRead 8 October 2026K65XR30M2 producer sheet, row Digital Audio Output(s): DIGITAL AUDIO OUT (OPTICAL) port, shown in the Reference Guide.20Owner's manualsony.com/electronics/support/res/manuals/5073/161d38425968a10524b4b48130910e1c/50732061M.pdfRead 8 October 2026Reference Guide page 1 English Input/Output jacks, lines 591 to 596: RF 75 ohm external terminal, DIGITAL AUDIO OUT (OPTICAL). Same XR30M2 family ports. Regional tuner and mains entries are excluded.
Headphone out
No2Maker spec sheet (PDF)static.pcrichard.com/docs/75UR8SG_Specifications-Sheet_01.pdfRead 8 October 20265Retailer pagebestbuy.com/product/hisense-65-class-ur8-rgb-miniled-uhd-4k-hdr-smart-google-tv-with-gemini-and-anti-reflection-screen-2026/J3Z9Z42KXFRead 8 October 2026Maker sheet explicitly says No. Hisense Product Expert also confirms no headphone jack for 65UR8SG, correcting a generic retailer Yes claim.
Not available
Included connection box
Not available
Remote
1 of 5 differ
Remote control
Remote connection
Not available
Remote power
Voice button on remote
Pointer remote
Not available
Not available
Stand and mounting
8 of 9 differ
Stand
Stand installation positions
Stand height adjustment
Space under the screen
Not available
Distance between feet
Not available
Stand footprint
VESA mount
VESA screw
OLED care
None of 3 known
OLED care
Not available
Not available
Burn-in covered by warranty
Not available
Not available
Burn-in warranty length
Not available
Not available
Dimensions and weight
4 of 5 differ
Dimensions with stand
Width1,445.26Height896.62Depth289.56mm(56.9 × 35.3 × 11.4 in)2Maker spec sheet (PDF)static.pcrichard.com/docs/75UR8SG_Specifications-Sheet_01.pdfRead 8 October 2026Exact 65-inch high position gives 56.9 x 35.3 x 11.4 inches, converted exactly to mm. The low position is 34.1 inches tall.
Dimensions without stand
Width1,445.26Height838.2Depth58.42mm(56.9 × 33 × 2.3 in)2Maker spec sheet (PDF)static.pcrichard.com/docs/75UR8SG_Specifications-Sheet_01.pdfRead 8 October 2026Exact 65-inch column gives 56.9 x 33.0 x 2.3 inches. Converted exactly to mm. Published rounding is preserved.
Width1,447Height841Depth70mm(57 × 33.1 × 2.8 in)2Maker spec sheet (PDF)content.abt.com/documents/179265/sony-4k-smart-tv-K-65XR30M2-dimensions.pdfRead 8 October 2026Both columns explicitly state 1447 x 841 x 70 mm for the body.
Thinnest depth
Not available
Not available
Weight with stand
Power
1 of 10 differ
Power supply
Not available
Internal3EU energy label (EPREL)eprel.ec.europa.eu/screen/product/electronicdisplays/2580753Read 30 September 20266Maker product pagesony.com/electronics/support/televisions-projectors-lcd-tvs-android-/k-65xr30m2/specificationsRead 30 September 2026Power Requirements: AC 120 V (US) or AC 110 to 240 V (other markets).
On-mode power in SDR (EU label)
Not available
Not available
On-mode power in HDR (EU label)
Not available
Not available
Maximum operating power
Not available
Not available
Standby power
Networked standby
Not available
Not available
EU energy class SDR
Not available
Not available
EU energy class HDR
Not available
Not available
Energy per 1000 h SDR
Not available
Not available
Energy per 1000 h HDR
Not available
Not available
Certifications
2 of 3 differ
Picture certifications
Pantone Validated, IMAX Enhanced2Maker spec sheet (PDF)static.pcrichard.com/docs/75UR8SG_Specifications-Sheet_01.pdfRead 8 October 2026
Not available
ENERGY STAR
Not available
Not available
Other certifications
TÜV Rheinland reduced blue light, SoundSend Certified2Maker spec sheet (PDF)static.pcrichard.com/docs/75UR8SG_Specifications-Sheet_01.pdfRead 8 October 2026
Not available
In the box
1 of 1 differ
In the box
65-inch UR8SG TV, Adjustable-height stand, Backlit voice remote with G-sensor, Two AAA batteries, Power cable, Quick Start Guide and/or User Manual2Maker spec sheet (PDF)static.pcrichard.com/docs/75UR8SG_Specifications-Sheet_01.pdfRead 8 October 2026Page 2 accessories and stand table, plus RTINGS exact 65-inch in-box list confirming two AAA batteries. Optional wall mount and soundbar are excluded.
Table-top stand, Voice remote control, Batteries, AC power cord, Operating instructions, Quick setup guide6Maker product pagesony.com/electronics/support/televisions-projectors-lcd-tvs-android-/k-65xr30m2/specificationsRead 30 September 2026What’s In The Box list.
Links
Not compared
Product page
Spec sheet
Not available
content.abt.com/documents/179263/sony-4k-smart-tv-K-65XR30M2-spec-sheet.pdf1Maker spec sheet (PDF)content.abt.com/documents/179263/sony-4k-smart-tv-K-65XR30M2-spec-sheet.pdfRead 8 October 2026The link was opened and checked. The family and model heading and the cover and table scope match BRAVIA 3 II.
Manual
Not available
www.sony.com/electronics/support/res/manuals/5073/161d38425968a10524b4b48130910e1c/50732061M.pdf20Owner's manualsony.com/electronics/support/res/manuals/5073/161d38425968a10524b4b48130910e1c/50732061M.pdfRead 8 October 2026Sony-hosted multiregional reference 50732061M includes exact K-65XR30M2 physical model tables, but its regional sections cover Asia/Jordan and 220-240V/DVB configurations. It is not presented as a US-specific electrical/tuner guide. Current US regional facts come from separate exact US maker/dimension sources. No new US-specific field is transferred from this multiregion document.
EPREL registration number
Not available
Not available
Warranty
1 of 1 differ
Manufacturer warranty (source market)






















